“It’s time!” – this iconic UFC catchphrase reminds fans of only one name – the “Veteran Voice of the Octagon” Bruce Buffer. Arguably one of the biggest and most successful MMA ring announcers to grace the Octagon, he is a class apart when it comes to fighter introductions. If you are a hardcore fan, you would definitely want him to be announcing your fantasy MMA debut.
But then many wonder that this unique profession would have its own perks. And that’s entirely correct – according to sources, the American 66-year-old boasts a lofty $14 million valuation. Would you believe it! Well, that’s not all – he also gets a premium for each of his appearances at events.
How much does Bruce Buffer get paid?
It’s not just the UFC that credits these millions into Buffer’s accounts. Over the 27 years of his announcing stint, the 66-year-old made some great money moves and investments. He and his brother Michael Buffer, who is arguably one of the most respected and revered boxing and pro-wrestling ring announcers of all time, run a company named The Buffer Partnership together.
He has also started Q&A sessions with fans as a part of MILLIONS.CO for which he charges $118.8.
Aside from all this, he is also vested in the podcasting industry. What’s more – he is an integral part of ‘IT’S TIME w/Bruce Buffer – a Spotify podcast where he hosts discussions with UFC hotshots.
Moreover, the American announcer also does cameo videos for his fans. For one cameo video for a client or a fan, he charges $349. Fans and followers can also contact him to get custom recordings for different events.
It is also worth mentioning that he is also a socially outgoing 66-year-old. He is pretty active on all his social media handles and has around 10.7k subscribers on his YouTube. But it’s his Instagram that might be a secret source of consistent passive revenue, as he has 1.3 million followers on Instagram.
Bruce Buffer’s paycheck for each fight
Well, for Buffer, when it comes to being paid, it’s quite the paycheck that he collects from both UFC fights and special events. He reportedly gets a whopping $50,000 for just one UFC fight announcement. Yes – and wait till you find out what he charges for special events.
For every special UFC/MMA event in which he steps into the octagon, he gets $100,000. Do you feel like this might be a profitable hustle? Wait till you find out the value in endorsements that the world-famous ring announcer boasts.
Bruce Buffer’s Endorsements
Apart from his podcasting and self-promotional ventures, the UFC icon owns The Buffer Partnership – a firm that deals in the licensing business. Famously, he is also a promoter of King and Bay – a custom clothing brand based out of Ontario, Canada.
He is also a promoter of FanDuel – the official ‘sportsbook’ that claims to be a partner of the NFL, NBA, MLB, and now the UFC, thanks to its colossal 300 million and growing combat fanbase. Moreover, according to reports, Buffer owns a Ferrari 296 GT3 that cuts a $350,000 hole in your pocket.

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In conclusion, Bruce Buffer’s charm and unmistakable voice have not only made him a beloved figure in the UFC but also a savvy businessman with multiple streams of income and lucrative endorsements. His remarkable journey as the “Veteran Voice of the Octagon” continues to inspire fans and aspiring announcers alike.
What do you think of Bruce Buffer’s astonishing income and net worth? Do you think he has played all his cards right? Share your thoughts in the comments below!
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